First, there were the hotels with their “Please reuse your towels so we can save water” cards. They were one of the first industries to get on board with greenwashing about a decade ago. I admit, at first, I was happy to see this, and reused my towels. Yet, it was really just a ploy to save money for if they really cared about the environment, they would have also had recycling boxes in every room and offered non-disposable plates and cutlery in the restaurants.
I’m starting to see this same kind of green superficiality making its way into our society. With its guise of being positive (and I’m not saying it’s 100% not) it’s not challenging us to question our daily habits and make changes that will really make a difference. I constantly hear “Oh I’m green because I recycle” or “I’m green because I buy energy-efficient lightbulbs” and “Oh cool, my X brand coffee cup is compostable”. As if it took just a purchase to be green.
You are not green simply because: Continue reading